SurveyMonkey is the leading provider of online
subscription-based survey solutions, enabling people to quickly and
easily create Web-based surveys, collect responses, and analyze
results. The company has a very strong brand and strong viral
growth model, and SurveyMonkey today attracts 20 million unique
visitors per month from 240 countries. Spectrum purchased a
majority interest from company founders who were looking for a
value-added financial partner to help recruit new management and
grow and develop the business further. We recruited a CEO as
well as VPs in Operations, Finance, International, Methodology,
Marketing, Product & Engineering and Corporate
Development. Spectrum led the negotiations for a refinancing
of the company's senior debt eight months after our investment,
resulting in interest savings, and led a $100 million debt
refinancing in November 2010 which included the addition of an
acquisition financing line. We assisted management with three
strategic acquisitions in 2010 and 2011, and supported management
in many strategic initiatives and operating improvements including
the internationalization of the company's product offering, pricing
segmentation, conversion optimization, and development of a paid
sales & marketing strategy.