Investors in Profitable, Growing Service Businesses
Demand’s Richard Rosenblatt runner up in Fortune’s “Smartest People in Tech”
Santa Monica, CA
Rosenblatt's big media idea is simple but brilliant: Give the masses what they want. His Demand Media uses a team of freelancers to churn out 7,000 videos and articles a day, based on a sophisticated computer analysis of what online readers are searching for on any given day. The material appears on Demand's own family of sites, but also on mainstream media outlets such as USA Today. Readers are happy, and advertisers apparently are too: Executives say that Demand Media has been profitable since its start, reportedly generating more than $200 million in revenue a year. The company is said to be exploring the possibility of an IPO. (Demand and Rosenblatt, 41, won't comment.).
Link to full article here Fortune's "Smartest People in Tech"
About Demand Media, Inc.
Demand MediaTM is a leading social media company that provides an interactive, personalized and vertically-focused media experience for users. By using its proprietary social media tools and the unique distribution platform of the world's second largest domain registrar, Demand Media connects content creators and eager audiences to grow its network of vertical media web properties. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Austin, San Francisco and Seattle. For more information about Demand Media, Inc., visit: http://www.demandmedia.com
About Spectrum Equity Investors
Spectrum Equity Investors is a private equity firm focused on investing in profitable, growing services businesses. Founded in 1994 with offices in Boston and California, Spectrum manages over US$4 billion in capital across five funds. Spectrum invests behind strong management teams and provides active board-level assistance to help create and realize value. Spectrum has been an active investor in online and electronic information service providers such as RiskMetrics Group (NYSE: RMG), World-Check, Seisint, Ancestry.com, iPay Technologies, Passport Health Communications and SurveyMonkey.
