RainKing provides sales intelligence information on technology, marketing and finance decision makers in North America and Europe

Spectrum Equity is pleased to announce the sale of RainKing to DiscoverOrg. The combination of the companies creates the world’s leading provider of B2B sales and marketing data intelligence.

RainKing has redesigned its platform and launched significantly greater intelligence through thousands of new data points to help sales and marketers more effectively prospect new customers.

RainKing received the top software designation based on high customer satisfaction scores on the G2 Crowd platform.

Former CoStar Group Head of Research, Jennifer Kitchen will focus on expanding RainKing's data collection infrastructure, processes and database growth.