Case Study

Ancestry.com is the world’s largest online family history resource and community.

Ancestry.com has become the world’s largest provider of family history information and research tools with over 15 billion historical records and a deeply engaged community of more than 2.5 million paying subscribers generating, sharing and structuring unique content.

Spectrum has partnered with Ancestry’s management team for more than a decade as the company became the dominant category leader and a recognizable global brand. Over time, Ancestry has evolved its core service to become a truly collaborative platform for users, widening its competitive advantages, expanding its addressable market, and developing best practices in many critical functional areas for growing a global online subscription business.

Senior Management and Board Recruitment

Tim Sullivan joined as CEO, Howard Hochhauser as CFO, Eric Shoup as SVP of Product and Rob Singer as SVP of Marketing. We were pleased to be joined on the Board by leading executives and thought leaders including Chuck Boesenberg, Brad Garlinghouse, Dave Goldberg, Thomas Layton, Betsey Nelson and Mike Schroepfer.

Globalization

Ancestry now has eight international offices and launched the service in 12 foreign languages.

M&A

Ancestry has acquired many adjacent companies including Heritage Makers, iArchives, 1000memories, FindAGrave, Fold3.com, and ProGenealogists.

Product Launches

New products launched included AncestryDNA which expanded the available market through self-discovery.

Pricing Optimization

The company optimized pricing and subscription packages to accelerate customer acquisition and improve retention.

Strategic Partnerships

Ancestry expanded its partnership with FamilySearch to bring an additional 1 billion global records from 67 countries to the platform.

Latest Headlines

Ancestry Adds Senior Talent Across Data, Science and Recruiting Functions

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Former executives from Zynga, 23andMe and Dropbox - Amy Gershkoff joins as Chief Data Officer; Sarah South joins as VP Laboratory Sciences; and Todd Davis joins Ancestry as VP Global Talent.

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Ancestry Appoints Catherine Ball as Chief Scientific Officer

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Recognized leader in the field of genomics, Dr. Catherine Ball has been appointed as Chief Scientific Officer of Ancestry, where she will focus on helping to scale the DNA offering.

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Ancestry Appoints Carla Newell as Chief Legal Officer

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Carla Newell has been appointed as Chief Legal Officer of Ancestry. Newell will support Ancestry’s privacy, security, and risk management initiatives across its global operations.

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Big Data At Ancestry.com: Why Data Stewardship And Open Source Matter So Much

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With 13+ billion data records spread across 10+ petabytes of storage, Ancestry uses real-time data processing to make more informed decisions throughout the company.

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Ancestry Opens New Headquarters in Lehi

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Ancestry relocated its headquarters from Provo to Lehi, UT. The new location will house 1000 of the 1400 employees globally and will help Ancestry attract top talent from Salt Lake and Utah Counties.

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Ancestry Acquires Adpay

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Adpay’s Memoriams.com, an obituary input network, joins Newspapers.com, an online archives, as the second newspaper-focused business in the Ancestry portfolio.

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Ancestry Reports First Quarter 2016 Results

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Ancestry generated first quarter revenues of $197 million, up 19% and adj. EBITDA of $70 million, up 13%, annually. These results are the fifth consecutive quarter of accelerated growth for Ancestry.

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Spectrum Continues to Support Ancestry as Part of New Equity Investment

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As the world’s leading franchise for online family history and consumer genomics, Ancestry will use the new investment to accelerate growth initiatives across its genealogy and AncestryDNA business.

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AncestryDNA Now Available in More Than 30 Countries

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AncestryDNA has expanded globally to help millions more people identify distant relatives within its growing DNA database 1.5+ million people.

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Ancestry Reports Fourth Quarter and Full Year 2015 Results

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Ancestry achieved several milestones in 2015, including strong, profitable growth, featuring double-digit increases in revenue and adj. EBITDA along with significant expansion of AncestryDNA.

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Ancestry Reports Third Quarter 2015 Results

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The company generated third quarter revenues of $171.5 million, up 10.9%, and adjusted EBITDA of $67.4 million, up 21.5%, annually.

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Genealogy Gold Mine: Millions of Wills Now Online

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Over 100 million wills written over the last three centuries will be posted to Ancestry.com to help users better understand their genealogy.

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Ancestry.com Completes Refinancing of Credit Facilities

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The new $735 million term loan facility and an $80 million revolving credit facility will be used to repay the existing credit facility and to distribute a cash dividend to shareholders.

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Ancestry.com Announces Refinancing of Credit Facility

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The new $835 million credit facility will primarily be used to repay the existing credit facility and distribute a cash dividend to shareholders. The transaction is expected to close later in August.

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AncestryDNA and Calico to Research the Genetics of Human Lifespan

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The partnership will analyze anonymized data from millions of public family trees and a growing database of over one million genetic samples to facilitate the development of cutting-edge therapeutics.

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Ancestry.com Reports Second Quarter 2015 Financial Results

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The company generated second quarter revenues of $169.4 million, up 8.8% annually and adjusted EBITDA of $67.3 million, up 16.1% annually.

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Ancestry Launches AncestryHealth

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AncestryHealth integrates health information with expertise in genealogy to help trace health conditions in family lines and record information to share with their physicians and future generations.

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Ancestry Launches Ancestry Academy, Educational Video Courses for Family History Researchers

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The new resource will feature high-quality video courses spanning a variety of family history topics and provide expert guidance to help experts and novices alike.

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Ancestry.com Reports First Quarter 2015 Financial Results

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The company generated first quarter revenues of $164.6 million, up 7% annually and adjusted EBITDA of $61.7 million, up 26% annually.

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Ancestry Appoints Senior Vice President of Product Management

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Kendall Hulet will assume responsibilities for the global product organization and its efforts to make family history more fun and accessible to millions around the world.

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Ancestry to Build New Headquarters in Lehi, Utah

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The new location, between Salt Lake City and Provo, will help the company broaden its footprint in attracting and retaining top talent throughout the Wasatch Front.

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Ancestry.com to be Acquired by Permira Funds for $32.00 Per Share in Cash

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The transaction is valued at $1.6 billion; Permira Funds will partner with Ancestry.com management and Spectrum Equity to acquire Ancestry.com, the world's leading online family history resource.

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Ancestry.com Launches new AncestryDNA Service: The Next Generation of DNA Science Poised to Enrich Family History Research

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Affordable DNA test combines depth of Ancestry.com family history database with an extensive collection of DNA samples to open new doors to family discovery.

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Ancestry.com to Acquire Archives.com

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Ancestry.com will acquire Archives.com for $100 million to add a differentiated service targeted to a complementary segment of the growing family history category.

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Ancestry.com Prices Initial Public Offering at $13.50 Per Share

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Ancestry.com common stock will commence trading on November 5, 2009 on the NASDAQ Global Select Market under the symbol "ACOM."

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MyFamily.com (Ancestry.com) Names New Chief Executive Officer

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Tim Sullivan, the new President and Chief Executive Officer, will be responsible for the direction, overall financial performance, and all operational functions of the company.

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