Animoto Celebrates 10 Years of Online Video Creation

Animoto, the company that makes it easy for anyone to create online videos, today celebrates 10 years since it first launched its video creation platform. With more than 20 million registered users and customers from 175 countries, Animoto is used the world over as an accessible video creation solution for consumers and businesses alike. Following the launch of its Marketing Video Builder in 2016, the company is now focused on making businesses of all sizes successful on social media with high-performing marketing and advertising videos.

This significant anniversary comes during a banner year for Animoto: it grew its team by over 25 percent and made significant product updates, including square video output, new pre-built storyboard starter templates, and more font and text options. Animoto was also recently selected as a Facebook and Instagram Marketing Partner, as well as the video marketing representative member of U.S. SBA Small Business Tech Coalition.

"When Animoto launched in 2007, we created the category of automated video creation while simultaneously pioneering one of the first SaaS subscription offerings," said Brad Jefferson, CEO and co-founder of Animoto. "Our experience has fostered unique insights into what businesses need in order to succeed with video in an ever-changing social media landscape. Over the course of 10 years, and with over 150 million videos rendered on our platform, we are uniquely equipped to usher in the new era of democratized video creation for the everyday marketer."

"The world has changed a lot in the last 10 years, and it comes as no surprise to most marketers that today their customers are living on social media. Video has proven to be the most effective way to connect with these customers," said Jason Hsiao, Chief Video Officer and co-founder of Animoto. "Our Marketing Video Builder was designed to capitalize on this behavioral shift by empowering today's marketer to participate in the conversations on social media through the power of video."

Animoto's founders include former producers and editors at ABC, MTV, and Comedy Central. When first launched in 2007, the original Animoto product took photos and turned them into engaging slideshow videos. In 2016 they expanded their product offering by debuting an entirely new product that was solely created for businesses to succeed in the sound-off, auto-play video landscape that has dominated social media newsfeeds.

About Animoto

Animoto's award-winning online video builder makes it easy for anyone to create powerful and professional videos. Millions of consumers, businesses, marketers, and photographers around the world use Animoto to turn content they already have into videos that stand out in a video-first world. Founded in 2006, Animoto has offices in New York City and San Francisco. For more information, visit http://animoto.com.