Animoto, the company that makes it easy for anyone to create professional marketing videos, released its "Cheat Sheet for Social Media Video." The guide includes practical tips for businesses looking to maximize their presence on Facebook, Instagram, Twitter and YouTube through creating and sharing marketing videos.
As video on social media continues to become more prevalent, marketers and small businesses are responding by becoming resourceful video marketers themselves. Animoto's "2017 State of Social Video Report" uncovered that 92 percent of businesses creating marketing videos for social media are doing so by repurposing content that they already have. Consumers are responding to the influx of marketing videos on major social networks with their wallets. In the same report, it was found that 64 percent of consumers say watching a marketing video on Facebook had influenced a purchase decision in the last month.
"Businesses—and not just large corporations—have the opportunity to build their brands and acquire new customers with video on social media. Many of our customers have become successful video advertisers and video publishers by incorporating these best practices into their social media strategies. We've released this cheat sheet so that all businesses can attract and connect with audiences through the undeniable power of video," said Animoto co-founder and Chief Video Officer, Jason Hsiao.
Marketing video tips for major social platforms:
"The Social Media Video Cheat Sheet" can be downloaded for free through Animoto's Resource Center
Animoto's award-winning online video maker makes it easy for anyone to drag and drop their way to powerful and professional marketing videos. The company's certified partnerships with Facebook, Instagram, YouTube, Twitter, and the Small Business Administration give it unique insight into the changing social media and business landscape, which may be why more than 1 million businesses around the world have used Animoto to create marketing videos that stand out on social media and beyond.