Ethoca Brings Together Leading European Card Issuers & Online Merchants to Solve Ecommerce Card Acceptance & Fraud Challenges

London, UK; Toronto, Ontario, Canada; and Austin, TX – Ethoca, the industry standard for collaboration-based technology solutions that help card issuers and online merchants increase card acceptance and stop ecommerce fraud, held its inaugural EMEA Card Issuer & Merchant Collaboration Forum in London on 1 May, 2014. More than 70 attendees from leading card issuers and ecommerce merchants participated in this year’s invitation-only forum. Going forward, these participants will now have a prime opportunity to take advantage of the future innovations that will come from these hands-on working sessions.

Ethoca’s Card Issuer & Merchant Collaboration Forum is different from standard industry user or client conferences. It’s founded on the same simple, proven model that makes the Ethoca Network deliver value to ecommerce merchants and major card issuers around the world – collaboration. By working together through Ethoca, card issuers and merchants now have a way to break down the barriers that stand in the way of more card acceptance, as well as make fraud and chargebacks a thing of the past.

“If there is one message we heard from attendees at this year’s forum, it’s that card issuers and merchants just haven’t had mutual insight into what each party is doing to eliminate fraud and drive acceptance,” said Jamie Byles, Regional Director, Ethoca EMEA. “Their tools and processes are different, and before Ethoca, there was no way to reliably and practically collaborate to solve card acceptance and fraud challenges. Now that Ethoca has bridged that gap, the stage is set for a more strategic dialogue that goes beyond eliminating fraud and chargebacks. What card issuers and merchants ultimately want to achieve is more card acceptance, to get rid of unnecessary declines and ensure the best possible customer experience. Ethoca continues to prove that by joining its one-of-a-kind network, merchants and card issuers now have a way to reach these higher value, revenue focused goals.”

Over the past three years, Ethoca has become widely recognised for building a collaboration-based network that closes the fraud intelligence gap between card issuers and merchants. Through the company’s unprecedented Ethoca Alerts service, ecommerce merchants can now directly benefit from card issuers’ cardholder-confirmed fraud intelligence. For the first time, ecommerce merchants and online businesses can take immediate action to stop fraud that has already been confirmed by Ethoca’s global network of card issuers and avoid the costly chargeback process. In turn, card issuers improve the customer experience for their cardholders, increase transaction income and reduce write-offs on low value and 3D Secure transactions.

“This event demonstrates that, above all, card issuers and ecommerce merchants just want to get down to business and make ecommerce simply about commerce,” said Andre Edelbrock, Co-Founder and CEO, Ethoca. “Fraud disrupts the entire ecosystem, but through Ethoca, card issuers and merchants can get back to what’s important – the customer relationship. For the members of our global network, it’s about card issuers serving cardholders and merchants transacting with customers. That’s where more acceptance and ecommerce growth comes from, and Ethoca is already actively piloting a new generation of collaboration-based solutions to meet this increasing demand.”

Ethoca is accelerating its schedule of focused card issuer-merchant collaborative working sessions, with the next invitation-only event tentatively planned for late June 2014 in the eastern United States. If you would like more information about this session, please reach out to us at or visit the Ethoca web site at

About Ethoca

Ethoca is the leading, global provider of collaboration-based technology that enables card issuers and ecommerce merchants to increase card acceptance, stop more fraud, recover lost revenue and eliminate chargebacks. Through the Ethoca Network – the first and only of its kind in the industry – we are closing the information gap between card issuers and merchants. This unique capability makes fraud intelligence and card acceptance insight available and actionable in real time. Our suite of services delivers significant revenue growth and cost saving opportunities to our card issuer and merchant customers around the world. Nine of the top ten ecommerce brands, three of the top four U.S. card issuers, two of the top five UK card issuers and more than 1100 ecommerce businesses around the world rely on Ethoca solutions and the network that powers them. To find out more, please visit us online at

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