perspectives

Litmus: Email Client Market Share

Litmus_2016_State_of_Email_Report

As one of the most powerful digital marketing channels, email marketing continues to evolve with major innovations and shifts in market share across desktop, mobile and webmail inboxes. The Litmus team has been hard at work analyzing over 13 billion email opens to understand where subscribers read their emails in 2015. The infographic below provides insights on their findings, why these changes occurred and how they may affect your email campaigns.

To get a full, in-depth picture of all of the major innovations from the past year, check out the 2016 State of Email Report.


Email_Client_Market_Share_Infographic
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