Today we are excited to announce the launch of our localized reading experience in Australia. With ambitions of becoming Australia’s leading reading subscription service, Scribd offers Australian readers unrivaled access to the best ebooks, audiobooks, magazine articles, sheet music, podcasts and more – all from one convenient platform and for one flat fee of $13.99/month AUD.
We believe that words have the power to change lives, and our investment in the Australian market underscores our mission to deliver a best-in-class reading experience to help people discover great content and enrich their lives.
In addition to a global catalog, we’ve launched with a comprehensive selection of Australian content from leading local publishers including Allen & Unwin, Murdoch Books, Simon & Schuster Australia, HarperCollins Publishers Australia and Fremantle Press.
Andrew Weinstein, Vice President of Content, Acquisition and Strategy at Scribd, said: “We’re thrilled to be shining a light on great Australian authors and their ebooks and audiobooks. Scribd has a long history of building relationships with publishers, and we’re committed to helping drive incremental revenue to the local publishing ecosystem. We know reading ranks among the top three leisure activities in Australia and we look forward to helping nurture this love of reading.”
We have made several improvements to localize the product experience and enhance editorial recommendations. This includes expert curated reading lists for Australian audiences with local Australian content recommendations, and local pricing. We are also investing in local advertising to attract new subscribers to Scribd.