Jul 2019

The Knot and WeddingWire Launch WeddingPro

Today, The Knot and WeddingWire, the leading wedding planning resources, announce the launch of WeddingPro: the largest marketplace and community for wedding professionals. As the leading B2B wedding brand, WeddingPro connects wedding professionals with more than 13 million visitors per month planning weddings on The Knot and WeddingWire—the largest and most active audience of engaged couples in the country—as well as with hundreds of thousands of other pros in the industry. Through its online marketplaces, educational programs and community-building events, WeddingPro is dedicated to helping wedding professionals build relationships with couples and pros that grow their businesses.

"I have been a part of The Knot and WeddingWire community for six years and can tell you how valuable both brands have been in building my business, relationships and reputation in the wedding industry,” said Kristin Wilson, founder of Our DJ Rocks. “I tried advertising with social media platforms, but turned off my DM functionality because 100 percent of the leads I received were unqualified. I love that when I get connected to couples through The Knot and WeddingWire, they’re the right location, budget and timing for me and my business.”

“Utilizing The Knot and WeddingWire has changed our business. We’ve been able to reach such a diverse audience, which exponentially grew our ability to book more weddings,” said Heather Pangburn of Thurston Southern Catering.

In December 2018, with a combined more than 40 years of experience, The Knot and WeddingWire officially merged to join efforts and accelerate growth in the wedding industry. The result is an offering of more connections, education and value to engaged couples and wedding pros than any other company could do on a stand-alone basis. With WeddingPro, industry professionals will benefit from a number of unique advantages, including:

Making Great First Impressions. With the two leading wedding planning platforms now working hand in hand, pros will be on the radar of the largest audience of engaged couples anywhere—13 million unique monthly visitors, to be exact. With less than 1 percent lead overlap between The Knot and WeddingWire, most of today’s engaged couples are within reach.

SEO Boost. Now, wedding professionals have even more opportunities to be discovered by couples on The Knot and WeddingWire platforms. With combined SEO expertise, The Knot and WeddingWire are the top search results in nearly all wedding planning areas, driving significant traffic into each marketplace, and enabling pros to quickly and easily connect with couples that have the highest intent. Whether couples are searching by category, region or business name, WeddingPro is hyper-focused on ensuring that couples get the most relevant results showing pros in their area. When couples are delivered more tailored results, faster, The Knot and WeddingWire generate more leads, ultimately creating better ROI for pros.

Building Meaningful Connections to Book More Business. Quantity of leads is great, but quality is what’s game-changing. The Knot and WeddingWire engineers are constantly working to make pro recommendations more personalized on each platform with messaging, availability and pricing tools that allow for quick and easy connections. Together, The Knot and WeddingWire make more than 1 million relevant pro recommendations to couples every day based on what they need—much like the suggestions couples see when searching products on Amazon or Netflix. In fact, both brands have increased leads that respond back to pros by 42 percent YOY.

"As long-standing innovation leaders within the wedding space, we’re proud to use technology to make smart connections between wedding pros and millions of couples to create their unique and personal weddings,” said Tim Chi, Chief Executive Officer of The Knot Worldwide. “But more than just an ad platform, WeddingPro is a community made up of hundreds of thousands of cocreators, visionaries and entrepreneurs who work every day to make the impossible possible, and the best weddings even better—together."