We brought together sales executives from over 25 portfolio companies to attend our inaugural Sales Summit in Phoenix, Arizona. We’ve been organizing similar events covering various functional areas, including our CEO Summit and Finance & Legal Roundtables, so we were eager to share best practices and facilitate networking around the topic of sales, a critical area impacting our portfolio companies.
With varied sales strategies (inside, outbound, online self-service, and hybrid), end customers (enterprise, SMB, and consumer), and markets (vertical and horizontal), our portfolio companies all require a deep understanding of sales pipeline management, recruitment & compensation, and tools & resources to scale their go-to-market sales motions. This unification across sales themes informed a two-day event filled with engaged discussions on sales challenges and tactical sales strategies as companies accelerate growth.
The Summit was a mix of portfolio company presentations and panels providing exposure to successful sales models and high-impact sales leaders from across the portfolio. Among the topics covered were:
It wasn’t all work without downtime. We built in networking opportunities throughout the Summit with a group hike, breakout sessions, and an evening reception.
We came away from the event highly energized by new relationships and candid discussions among sales leaders within Spectrum’s portfolio. We’ve found that these types of events lead to interactions that take place well beyond the Summit, and our executives are eager to help each other apply their best practice learnings in their everyday sales operations.
The event also underscored how fortunate we are to partner with high-caliber sales talent, promote cross-portfolio collaboration, and provide strategic guidance on a key driver of long-term value for our portfolio companies.