Extreme Reach Appoints Former Oracle Sales Veteran to Chief Revenue Officer and a New Chief Client Officer

Extreme Reach, the cloud platform enabling major brands and agencies to execute their video campaigns across TV and Video screens and devices while managing all associated talent and rights, announced today the expansion of its executive team with the appointment of Bill Bagshaw as Chief Revenue Officer, allowing the sales and service teams to each have their own dedicated chief executive. Bagshaw, who brings 20 years of experience in B2B enterprise software sales at Oracle, is now responsible for the entire sales operation at Extreme Reach. Patrick Hanavan, who for eight years has run both service and sales, is now Chief Client Officer in charge of client support and service.

Bagshaw comes to Extreme Reach with deep experience in enterprise technology. At Oracle, he drove profitable growth in complex B2B enterprise software markets and led his team’s transition to a cloud business model. He managed the development and implementation of a new sales methodology, which was adopted across Oracle teams.

“Coming off a successful transition to a full enterprise solution for brands and agencies in 2016, we’ve reached a size and scale that demands separate and highly collaborative leadership for our sales and service divisions,” said CEO and Co-Founder, John Roland. “Bill’s deep experience leading enterprise sales combined with his track record of innovating to optimize sales processes, teams and methodologies, make him an excellent addition to our C-Suite. Having him on board allows Patrick to focus 100% of his attention on supporting our clients with a customer service team that is second to none in the industry. These two outstanding leaders will take their teams to new levels of success in the coming years.”

“Enterprise software cloud suites always gain more market share than individual point solutions cobbled together,” added Bagshaw. “Suites win because they deliver customers more value at less cost. Extreme Reach is first to market with an enterprise cloud solution suite that will disrupt the video ad tech space. Customers are already seeing great value from the Extreme Reach enterprise suite approach and the best is yet to come."

Bagshaw is based in the company’s Needham, MA headquarters.

About Extreme Reach

Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and Video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world’s biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish. Headquartered in Needham, MA, Extreme Reach has offices in 21 cities worldwide. For more information, visit

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