Needham, MA - Extreme Reach, Inc., the leading provider of TV and digital video advertising solutions, today announced the appointment of Michael C. Greiner as Chief Financial Officer, effective immediately. Mr. Greiner will report directly to John Roland, Chief Executive Officer of Extreme Reach, and will be in charge of the Company’s financial operations.
Mr. Greiner joins Extreme Reach after serving as Senior Vice President of Corporate Finance and Chief Accounting Officer for Vistaprint N.V. (NASDAQ:VPRT), where he had global responsibility across Treasury, Tax, Financial Systems, Controllership and SEC Reporting, Internal Audit and Corporate Real Estate.
Mr. Greiner succeeds Nancy Lazaros, the company’s CFO since 2011. Ms. Lazaros is stepping down to spend more time with her family.
“As advertisers and agencies focus more on connecting their video advertising across TV, Digital and Mobile, Extreme Reach is well positioned as the market leader in video advertising convergence. Michael is a top talent with an impressive financial and operational background, and his experience and leadership will be extremely valuable as we continue on our current growth trajectory,” said John Roland, Chief Executive Officer of Extreme Reach. “Beyond his expertise in finance, Michael is a great cultural fit for Extreme Reach and we’re excited to have him on our team.”
Mr. Greiner stated, "I am excited to join Extreme Reach, a company with tremendous growth potential that is strategically positioned at the intersection of TV and digital video advertising. I look forward to working with the leadership team as the Company continues to grow organically, explore potential acquisitions and continue its best-in-class service to clients in North America and abroad.”
Prior to joining Vistaprint N.V., Mr. Greiner served as the Global Controller, Water and Process Technologies at General Electric. He also held various finance roles of increasing responsibility at Bausch + Lomb and Wyeth and began his career at Deloitte and Touche. Mr. Greiner is a Certified Public Accountant and earned his B.S. and M.S. degrees in Accounting at Fairleigh Dickenson University, as well as an MBA at Columbia University Business School.
Extreme Reach is the leading provider of video advertising management, distribution and analytics solutions that span TV and Digital video. Thousands of brands and agencies, including 92 of the Ad Age 100, look to Extreme Reach to activate, measure and optimize video advertising campaigns. The Extreme Reach video convergence platform is the first to streamline the video advertising workflow and unify cross-media insights for both TV and digital video. Extreme Reach provides the most comprehensive digital campaign measurement capabilities in the industry and the company’s cross-media video ad delivery network is the world’s largest, digitally connecting to more than 10,000 video media outlets. Extreme Reach is headquartered in Needham, Mass., with offices in 15 cities across North America.