Elizabethtown, KY - iPay Technologies LLC, the leading independent provider of online bill payment solutions, announced today that Tracey Weinberg has joined the company as senior vice president, Internet Marketing. In this new role, Weinberg will lead strategic initiatives to increase subscriber adoption and retention of online bill payment within the end user base of iPay’s financial institution customers and introduce product enhancements that improve the customer’s online experience.
Weinberg has over 13 years of marketing and ecommerce experience and most recently she served as the senior director for Customer Relationship Management at Orbitz Worldwide. At Orbitz, Weinberg was responsible for developing strategies to increase customer value, acquisition and retention, and managed the market research and analytics divisions. Prior to joining Orbitz, Weinberg was a management consultant with ZS Associates and PricewaterhouseCoopers.
“We are delighted to have Tracey join the team to help advance our efforts to accelerate growth with end user adoption,” said John M. Perry, president and chief executive officer of iPay Technologies. “She has a strong record of success in driving marketing initiatives to increase adoption and usage with top tier ecommerce companies, and her expertise will be a valued addition to the iPay team.”
“Tracey will be an excellent addition to our team,” said Dana Bowers, founder of iPay. “Our clients look to us to provide guidance and expertise in growing their on-line bill pay usage and Tracey has the right experience to lead that effort.”
Tracey received her Master of Business Administration from The Kellogg School at Northwestern University and a bachelor of science in economics from The Wharton School at University of Pennsylvania. She is a Junior Board Member for The Cara Program, assisting at-risk or homeless individuals in obtaining long-term employment in the Chicago area.