Email is one of the most powerful tools you can use to reach your audience, offering the highest ROI of any digital marketing channel. It’s also consumers’ preferred method of brand communication, which is why it’s so important to invest more time and resources into optimizing email experiences to be the best they can be.
In Litmus’ The Ultimate Guide to Email Optimization + Troubleshooting, Litmus lays out the steps to creating optimized email campaigns that your subscribers will want to engage with. You’ll learn how to:
- Define goals for each campaign and determine who the appropriate audience is
- Craft your content and create great designs
- Optimize for the inbox while avoiding spam filters
- Thoroughly test your emails and troubleshoot common rendering issues
- Analyze results to inform future campaigns