Woodbridge, NJ - Visual Lease, the #1 lease optimization software provider, today announced that Erinn Tarpey, current Senior Vice President of Marketing, will advance to become the organization’s first Chief Marketing Officer. In her new role, Tarpey will continue to oversee Visual Lease’s brand direction, company positioning and go-to-market strategies for its solutions and services.
“Erinn joined Visual Lease in early 2020, a critical time for our organization,” said Visual Lease’s founder and CEO, Marc Betesh. “Since then, she has grown our marketing department, advanced our systems and operational performance and enhanced our brand presence and corporate communications. Due to her diligence, focus, tenacity – and the results she has achieved for our business – it gives me great pleasure to recognize her contributions with this promotion. In her new role, Erinn will continue to fuel our continued growth and success as a leader in our industry.”
Before joining Visual Lease, Tarpey served as a member of the senior leadership team at iCIMS, where the business grew its annual recurring revenue by 25-30% year over year during her near eight years with the company. Prior to joining iCIMS, Tarpey acquired more than 20 years of B2B and B2C marketing experience gained on both the client and agency sides, gaining expertise in managing the development of proprietary research, supporting mergers and acquisitions and marketing through the partner channel.
“It’s been thrilling to help define and drive Visual Lease’s vision,” said Tarpey. “We are in a unique position, having achieved so much in the past few years, and poised for even more growth in the months to come. In addition to offering superior software and service, we have the strategic foresight to ensure our customers are best positioned for the years ahead. I am looking forward to building on the foundation that our seasoned leadership team has created to reach new heights as the leading lease optimization software provider.”
Visual Lease is the #1 lease optimization software provider. We help organizations become compliant with FASB, IFRS and GASB lease accounting standards, while simultaneously improving the financial, legal and operational performance of their leases. Our easy-to-use SaaS platform is embedded with more than three decades of best practices from major corporations and leading industry professionals. Our award-winning solutions are used by 800+ organizations to manage 500,000+ real estate, equipment and other leased assets. Committed to ongoing innovation and unparalleled customer service, Visual Lease helps organizations transform their lease compliance requirements into financial opportunities. For more information, visit visuallease.com.