Extreme Reach provides an integrated video platform service enabling advertisers to manage, execute, and track advertising campaigns.

The investment will accelerate the company's growth and global expansion.

Desktop impressions returned to pre-pandemic level, while 30-second ads reached an unprecedented high in the history of the company’s video ad benchmarks reports.

The deal to acquire the media management company will expand its physical and digital asset management capabilities for marketers.

The acquisition creates the first independent global platform for marketers that simplifies the activation of multichannel campaigns.