Bitly is an enterprise-grade link management and analytics platform.

The investment in key areas - DE&I, Talent Acquisition and Product Marketing - will support the company's global acceleration.

With 325,000 paying customers, 5 million active users and 10 billion monthly clicks and scans, the company is profitable and has achieved over $75 million in ARR.

The deal will result in a combined company that has over 325,000 paying customers, more than 5 million active users, 180 employees and over $75 million in annual recurring revenue.

Business of Data's annual list recognizes the incredible work that’s being done to advance the cause of data and analytics across the globe.