Bitly is an enterprise-grade link management and analytics platform.

The company has made strategic leadership hires and promotions to enhance customer experience on the Bitly Connections Platform and drive overall success for the business.

Bitly names 2023 the Year of Discovery as brands and businesses across industries unlock the power of the QR Codes to drive customer engagement.

The investment in leadership and product helps accelerate the scale of the innovation for the Connections Platform.

The campaign highlights the limitless ways businesses engage with their audiences through Bitly's unified link management, QR codes and link-In-bio offering.