Datassential provides data, intelligence and market research to the foodservice industry.

Lynberg was most recently the Vice President of Sales and has been with Datassential since October 2020, when she held the role of Senior Director, Key Accounts.

This critical improvement comes as top chains are ramping up LTO activity, with +9% increase since 2021.

Dana has been integral in steering the company toward an AI-powered future.

More than 84% of chains tracked by Datassential had at least one price change in the last 30 days.