Case Study

SurveyMonkey is the world’s leading provider of web-based survey solutions, creating people powered data.

Case Study

Under Spectrum’s stewardship, SurveyMonkey has evolved from a 12 employee company providing survey tools in a single language, to a global company with over 700 employees across seven offices and three continents.

Spectrum partnered with the founders to help recruit a CEO and senior management to scale the operations of the company to support its rapid growth. Spectrum has been instrumental in all aspects of the company’s growth and strategic initiatives. SurveyMonkey now has over 60 million registered users and works with 98% of the Fortune 100 companies. In addition, over 17,000 applications have utilized SurveyMonkey's API as part of their customer's systems of record.

Team Building

Starting with recruiting Dave Goldberg as the CEO, Spectrum helped build a management team including President, COO & CFO along with Zander Lurie as an independent board member, who later became CEO, and a deep executive team around them.

M&A

Spectrum helped identify and support acquisitions including Wufoo and Zoomerang to complement the company’s core survey product.

Globalization

Management developed 16 foreign language versions of the product as well as the ability to accept 29 local currencies with multiple local payment options.

Customer Growth

Survey Monkey has quadrupled paid subscribers to over 500,000.

Product Launches

The company launched SurveyMonkey Audience, Enterprise, and Benchmarking products, extended into multi-user enterprise accounts, market research and data services.

Latest Headlines

SurveyMonkey Reports Third Quarter 2018 Results

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SurveyMonkey generated revenue of $65.2 million, an annual increase of 18% and adj. EBITDA of $17 million. The core self-serve and sales-assisted enterprise channels continue to drive growth.

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SurveyMonkey Adds Vice President of Global Enterprise Sales

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Industry veteran with prior experience from Google Cloud and Oracle, Luke Siegfriend joins as Vice President of Global Enterprise Sales at SurveyMonkey.

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Spectrum Perspective | SurveyMonkey's Next Chapter

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Read Spectrum's perspective post written by Ben Spero on our 10 year history with SurveyMonkey. We are excited for the next chapter of our partnership with SurveyMonkey as a public company.

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SurveyMonkey Announces Pricing of Initial Public Offering

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SurveyMonkey has priced its initial public offering of 15,000,000 shares of its common stock at a price to the public of $12 per share. The stock will trade on the Nasdaq under the symbol "SVMK".

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SurveyMonkey Adds New Board Director

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SurveyMonkey adds Dean Erika Hayes James of Emory University’s Goizueta Business School as an Independent Director. The company's board now has an equal representation of women and men.

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SurveyMonkey and Paradigm Launch New Survey Template to Help Companies Measure Belonging & Inclusion

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Drawing on behavioral science, the survey template facilitates a data-driven approach to measuring inclusion for underrepresented groups and general workforce dynamics.

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Confidential Submission of Draft Registration Statement for Proposed IPO

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SurveyMonkey has announced the confidential submission of a draft registration statement on Form S-1 with the Securities and Exchange Commission (the “SEC”) relating to the proposed IPO.

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SurveyMonkey Launches Employee Satisfaction Tool

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SurveyMonkey Engage is an online tool used to measure worker job satisfaction, personal engagement and other factors. The collected responses help HR directors make better data-driven decisions.

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SurveyMonkey Recognized by Fortune as Top Place to Work in Bay Area

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SurveyMonkey received the #14 ranking as a top place to work in the Bay Area by Fortune.

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SurveyMonkey Adds Susan Decker to Board of Directors

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With nearly 30 years of leadership, Susan Decker, CEO and co-founder of Raftr and former Yahoo! President, joins the SurveyMonkey board.

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Letter from SurveyMonkey CEO Zander Lurie

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CEO Zander Lurie shares his vision for SurveyMonkey: to power curious people and businesses across the world.

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SurveyMonkey Unveils New People Powered Data Platform

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SurveyMonkey launched a new People Powered Data Platform and suit of global products all targeted to deliver actionable data for businesses.

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SurveyMonkey’s Future Is Focused on One Word: Curiosity

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FastCompany showcases the evolution of SurveyMonkey in the past two years and launch of its revised branding and new products.

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SurveyMonkey Adds Serena Williams and Brad Smith to Board of Directors

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Serena Williams, an accomplished entrepreneur and global icon, along with Brad Smith, Intuit Chairman and CEO, have joined SurveyMonkey's Board of Directors to help guide the innovative company.

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SurveyMonkey Partners with Zignal Labs

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The partnership creates an all-in-one platform for comms, PR, social media, and brand marketing pros to form deeper insights and make better-informed decisions.

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SurveyMonkey Appoints Tom Hale as President

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Tom Hale, former COO of HomeAway, was appointed as President and will oversee engineering, product and product marketing, and growth at SurveyMonkey.

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SurveyMonkey Expands into App Insights

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With the acquisition of Renzu, SurveyMonkey has launched a new business offering, app analytics, which provides competitive mobile app insights starting with the top 1,000 mobile apps.

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SurveyMonkey Appoints Two Key Executives to Lead SurveyMonkey for Business

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The company added TechValidate co-founders, Steve Norall as Sr. VP, SurveyMonkey for Business Product, and Brad O’Neill Sr. VP of Global Sales. SurveyMonkey acquired TechValidate in Aug. 2015.

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SurveyMonkey Announces New CEO, Zander Lurie

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Current board chair, Zander Lurie, will succeed Bill Veghte as the CEO of SurveyMonkey. Lurie and Veghte will continue to serve on the board, and David Ebersman will become the new board chair.

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SurveyMonkey Fills The Gap as Traditional Political Polls Fall Short

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After some high-profile failures, pollsters are turning to SurveyMonkey's web-based surveys to replace traditional telephone polling. This further bolsters the company's inroads in political polling.

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SurveyMonkey Adds Head of Election Polling

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Renowned pollster Mark Blumenthal will join the company as Head of Election Polling to advance SurveyMonkey’s industry best practices for online research.

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SurveyMonkey Adds Board Director

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Meg Whitman, CEO of HP, joins the board of SurveyMonkey. Meg’s track record of success and innovation at leading technology companies will help continue the momentum at SurveyMonkey.

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SurveyMonkey Acquires TechValidate, Makes It Simpler to Publish Survey Data

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TechValidate will allow SurveyMonkey users to easily publish marketing content from their survey findings. TechValidate is used by more than 300 customers, including HP, IBM, and SAP.

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SurveyMonkey Adds Two Board Directors

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Facebook Operating Chief Sheryl Sandberg and former Facebook Chief Financial Officer David Ebersman join the board of SurveyMonkey.

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Dave Goldberg - In Memoriam

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The Spectrum family is grieving with the news that Dave Goldberg, the CEO of SurveyMonkey, passed away unexpectedly on May 1.

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SurveyMonkey Announces $250M Equity Recapitalization

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SurveyMonkey raised $250 million in funding in an investment round that will help it pursue acquisitions and let existing shareholders sell some of their stock.

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SurveyMonkey Acquires Fluidware

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Online questionnaire company SurveyMonkey has acquired smaller Canadian rival Fluidware.

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SurveyMonkey Raises $800 Million in Debt and Equity Recapitalization

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The transaction provides liquidity for employees and early investors and enables new and existing shareholders to invest in highly profitable, high-growth business model.

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SurveyMonkey Acquires Wufoo

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The acquisition of Wufoo will allow SurveyMonkey to offer online forms, in addition to surveys, to collect users' insights and data.

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SurveyMonkey Receives Investment from Spectrum Equity

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Founded in 1999, SurveyMonkey provides online subscription-based survey solutions that enable people to quickly and easily create surveys, collect responses and analyze survey results.

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